Over the forecast period, vending in Italy is expected to continue growing in value terms (at constant 2024 prices), with sales continuing to slowly recover to pre-pandemic levels. Vending companies in Italy are also expected to continue committing resources to sustainable innovation as demonstrated by the many projects launched over the review period.
Over the forecast period it is expected that payment innovation and flexibility, especially in terms of digital payments, will continue to drive growth for vending. At the same time, technological innovation will likely also represent a growth driver for the channel.
Over the forecast period, it will become increasingly important for players within vending to invest in innovative technologies and product development if they are to gain share. For example, in 2024 Barista 300, the new tabletop vending machine from Evoca was launched.
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Understand the latest market trends and future growth opportunities for the Vending industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vending industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vending (automatic merchandising) is the sale of products at an unattended point of sale through a machine operated by introducing coins, bank notes, payment cards, tokens or other means of cashless payment. Sales figures cover vended products only (i.e. food, drink and other consumable goods such as vended tobacco, sanitary products and condoms). Services such as the public telephone, launderette facilities, travel tickets, stamps, passport photographs, domestic energy supplies and business card creation are excluded. Coverage includes vending systems installed in public and semi-captive environments only. Hotels, transport networks, recreational centres, shopping centres/malls are included. Factories, offices, hospitals, prisons, schools and other captive environments are excluded.
See all of our definitionsThis report originates from Passport, our Vending research and analysis database.
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