The sharp reduction in inflation, removal of import barriers, clearer regulations for foreign investment and recovery of purchasing power are paving the way for new international apparel and footwear retailers to enter Argentina in the short term. The renowned lingerie brand Victoria’s Secret opened its first official store in Argentina in the last quarter of 2024, located in the Unicenter shopping mall.
Apparel and footwear prices in Argentina are significantly higher than in other countries in the region, such as Chile. Due to this price disparity, which increased considerably in 2024, many Argentinians travelled to Chile to shop for apparel and footwear at lower prices and to visit stores not available in Argentina - like Forever 21 and Gap, for example.
Discounts and price promotions are expected to remain crucial in driving demand for apparel and footwear specialist retailers over the forecast period.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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