Moving into 2025, apparel and footwear specialists in Germany is expected to face continued challenges, with offline sales likely to decline further due to persistent macroeconomic pressures and evolving consumer behaviours. While inflation has moderated, real disposable incomes remain constrained, leading consumers to prioritise essential spending and seek value-driven purchases.
The closure of Esprit's remaining German stores at the end of 2024 is set to reshape the mid-market fashion segment, creating opportunities for other brands to capture displaced demand. However, the broader mid-market space faces ongoing challenges from fast fashion e-commerce competitors and shifting consumer preferences towards sustainability and affordability.
Over the forecast period, apparel and footwear specialists in Germany is expected to be increasingly shaped by innovation in both physical and digital consumer experiences. Retailers are investing in store enhancements such as self-checkout systems to streamline the shopping process and reduce wait times, aligning with consumer demand for convenience.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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