Local consumers are becoming increasingly price-sensitive and value-conscious in their purchasing decisions, as there is a growing shift towards experiential and cultural consumption rather than traditional shopping, especially among Chinese visitors as they value experiences over possessions. Tourists, on average, spent up to 50% less in 2024 compared to the pre-pandemic height of expenditure, negatively impacting channels such as apparel and footwear specialists, with a value sales recovery unlikely in the near future.
A greater focus on prioritising sustainable fashion means that apparel and footwear in Hong Kong is in a unique position where Western ideas and products can reach local consumers and those in mainland China before expanding to other Asia Pacific markets. Thus, sustainable fashion is likely to attract an increasingly eco-focused population.
The rise of e-commerce has placed significant pressure on traditional bricks-and-mortar stores, further increasing the challenges of operating in the current economic landscape. Consumers increasingly view physical stores as showrooms, trying on pieces first to see if they suit them and fits well before making a purchase, often online.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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