Chinese e-commerce platforms might lose their competitive advantage over the forecast period due to the forthcoming introduction of Passar, Switzerland’s new digital customs system which is due to come into force between Q2 2026 and Q1 2027. It will also extend the automatic exchange of information (AEOI) to include crypto assets, with this change set to take effect from 1 January 2026.
One of the leading domestic fashion retailers, Chicorée Mode AG, has already covered almost the entire Swiss market, but it might potentially expand into other countries like Germany and Austria. This could strengthen its brand value and thereby help it to attract more brand conscious consumers.
Switzerland has seen the slow emergence of social commerce, with some consumers starting to purchase products including apparel and footwear via social media. Some leading apparel and footwear specialists such as Dosenbach and H&M have already made the first tentative steps in this direction (since autumn 2024).
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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