Fuelled by a growing health and fitness consciousness among consumers, apparel and footwear specialists offering sportswear and sports-related items should see a strong performance over the forecast period. There is likely to be a growing demand for sports footwear and sportswear in Thailand over the forecast period in part due to consumers becoming more active but also due to the growing focus on comfort, as seen in the rapidly developing athleisure trend.
Sales growth through apparel and footwear specialists is expected to be hampered by prevailing economic uncertainty in Thailand, with many consumers continuing to struggle with the higher cost of living, high household debts and limited purchasing power. This could force people to delay non-essential purchases, while more consumers could also turn to the second-hand market or more affordable retail channels to make savings.
Eco-friendly fashion options are likely to gain popularity over the forecast period prompting brands to adopt sustainable practices to attract the growing number of environmentally conscious consumers. Sustainability could be witnessed in the form of marketing campaigns and new product arrivals.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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