The Moroccan apparel and footwear market is expected to continue growing, supported by stable socio-economic conditions, rising urbanisation, and increased consumer demand. As new shopping centres are developed, retail space expansion will provide opportunities for established brands and new entrants alike.
In a landmark development for Morocco’s apparel industry, Chinese firm Sunrise Textile has announced a USD422 million investment to build Africa’s largest textile industrial complex in the Saïss region near Fès. Spanning 18 hectares, the facility will encompass the full textile value chain – from raw material sourcing to finished garment production – serving both domestic and export markets.
The expansion of Morocco’s digital economy, particularly under the “Morocco Digital 2030” framework, will play a key role in accelerating the shift towards online fashion retail. A growing population of digital-native consumers is embracing mobile-first shopping habits, supported by improved internet access and the widespread use of smartphones.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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