After the challenges of the late review period, the Finnish economy will likely start improving over the forecast period. However, domestic forecasts have occasionally given false hopes before.
Unsurprisingly, the seemingly endless shopping opportunities available online, often heavily marketed, mean that e-commerce sales of apparel and footwear are expected to grow much faster than offline sales. This is despite the fact that e-commerce sales of apparel and footwear were not especially dynamic during the review period compared to e-commerce in general.
Although price consciousness is a key characteristic of Finnish consumers, many are also aware of the environmental impact of their shopping habits and the potentially questionable working conditions that allow for ultra-fast fashion. However, these concerns are often pushed to the side in times of economic hardship.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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