Sales through apparel and footwear specialists are expected to continue declining in value terms (at constant 2024 prices) over the forecast period. Prevailing economic uncertainty is likely to limit growth opportunities with many Italian consumers likely to remain focused on basic necessities, leaving less money for non-essential spending.
It is expected that apparel and footwear specialists will invest in various strategies as they look to survive and beat off the competition over the forecast period in Italy. This could include offering a broader range of prices, with polarisation being a common thread.
Apparel and footwear specialists in Italy are expected to go through a process of digital transformation as players look to maximise their sales opportunities while also remaining relevant to modern consumers. With the adoption of omnichannel strategies and the use of advanced technologies such as AI, apparel and footwear specialists in Italy are expected to move towards a future in which digital is at the centre of the shopping experience.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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