Hungary is currently witnessing significant growth in the demand for football-related sportswear, driven by increased media coverage of the national team's performance and the expansion of football stadiums. Notable Hungarian football players, such as Dominik Szoboszlai joining Liverpool FC and Milos Kerkez signing with Bournemouth in the Premier League, have contributed to a surge in sales as these figures also serve as inspirations in the sense of their fashion choices.
Retailers will have an eagle-eye on consumer behaviour in the upcoming years, because the unit price escalation seen in the last years has been significantly high. This means retailers will need to balance their offerings across different price points, such as seen with the element of polarisation between high-end goods and private labels.
Retailers are expected to capitalise on impulse purchases and emotion-based shopping decisions over the forecast period, targeting specific consumer groups such as tourists, teenagers, or those shopping for gifts.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See All of Our DefinitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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