Apparel and footwear specialists is projected to record consistently robust growth in current value terms over the forecast period. Trade should remain buoyant as consumer sentiment and disposable incomes continue to increase in line with further improvements in the macroeconomic climate in Hungary.
With Hungarians increasingly willing to buy clothes, shoes and related products online, apparel and footwear specialists will continue to invest heavily in omnichannel strategies over the forecast period. Larger chains will remain to the fore in this regard, with more of these players expected to focus on transforming outlets into experiential hubs that are not only locations for direct sales, but also serve as showrooms where consumers can browse assortments in person and try on different items before making purchases from their e-commerce platforms at a later time.
Small boutiques offering unique, handcrafted products from local designers have traditionally occupied an important niche in apparel and footwear specialists in Hungary. Such outlets have faced difficult trading conditions over recent years due to the cost-of-living squeeze and the threat from fast fashion chains with more competitive pricing policies.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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