While the Swedish economy is expected to continue its recovery in 2025 and over the forecast period, leading to increased consumer spending, apparel and footwear specialists will face increasing competition from e-commerce, which will continue to suppress potential sales. Overall, the challenges faced by high street shops will continue and trends which have emerged since the era of the pandemic will continue to have an impact.
Social media usage and e-commerce shopping are expected to become even more popular with Swedish consumers over the forecast period. As a result of this, many apparel brands are focussing heavily on combining social media and e-commerce channels to take advantage of this trend.
The important of e-commerce should not be underestimated in apparel and footwear specialists. Indeed, competition will continue to increase in this space, as will the customer service offer which accompanies the online channel.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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