A return to small positive value sales is expected for apparel and footwear specialists over the forecast period, although challenges will persist. Notably, competition from retail e-commerce will continue, due to the convenience the online channel offers, such as access to a wider number of retailers and products, coupled with 24/7 availability.
The use of technology has significantly intensified, and this momentum is expected to continue, bringing various innovations and helping to modernise and transform the shopping experience. For example, technologies such as Augmented Reality (AR) and Virtual Reality (VR) will offer increasingly immersive shopping experiences, offering such options as virtual try-ons, while automated checkout systems are set to gain growing importance, both in response to the increasing demand for a more efficient shopping experience and also enabling cost reductions, faster service, and greater flexibility for consumers.
While price will remain a key factor in consumers' purchasing decisions, other aspects such as quality and sustainability are anticipated to gain increasing significance, especially as consumers regain their purchasing power. Topics such as the circular economy, bio-design, biomaterials, sustainable outlets, and bioeconomy are expected to become more prominent in the future.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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