The sustainable fashion movement in Greece is gaining ground, driven by an increasing demand for ethical and environmentally friendly practices. Brands are innovating with eco-conscious materials such as organic cotton, recycled fabrics, and plant-based dyes and simultaneously they are emphasising ethical production processes, fair labour practices, and efforts to reduce waste.
Over the forecast period apparel and footwear specialists in Greece will face challenges arising from the increasing shift towards e-commerce. Consumers, especially younger ones, are becoming more comfortable with online shopping and retailers are paying more attention to this channel.
Self-service checkouts are likely to become increasingly prominent in the stores of apparel and footwear specialists in the forecast period. Meanwhile, stores are also likely to see the more general adoption of digital technologies, especially as they work to develop omnichannel strategies that tap into the ever more central role of digital devices, and particularly smartphones, in consumers’ everyday lives.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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