Livestream-based sales on platforms such as Lazada.vn, Shopee.
Despite the mounting appeal of digital sales, apparel and footwear specialist retailers is projected to recover some momentum over the forecast period, with Vietnam’s predicted GDP growth suggesting an overall upswing in disposable incomes. This improving economic landscape is likely to motivate consumers to spend again on items like fashion, provided they feel confident in their financial security.
Over the forecast period, retailers are expected to pursue closer connections with shoppers, boosting loyalty through membership programmes and app-based services. Uniqlo offered a four-month Grab Unlimited Free subscription to first-time members who downloaded the UNIQLO app and signed up in 2024, incentivising more frequent engagement with its stores.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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