The increasing popularity of Threads, the social media spin-off from Meta, is reshaping the way consumers engage with fashion content in Taiwan, thanks to its unique algorithm that allows anyone to create viral posts with eye-catching text and photos. Many users are leveraging the platform to share unboxing experiences of their clothing purchases, or to rank their favourite fashion brands, which helps them connect with like-minded individuals and attract attention from a broader audience.
With consumer interest shifting back towards in-store shopping, e-commerce apparel brands are increasingly opening physical stores, especially sections within department stores. Traditionally seen as a high-end retail space, department stores now feature sections for popular online clothing brands like Air Space and Life8.
The evolution of Artificial Intelligence (AI) technology, progressing from initial concept exploration to widespread implementation, has unlocked unprecedented innovation opportunities for fashion brands. Generative AI, a major breakthrough in this field, empowers brands by autonomously creating creative content, ranging from design sketches to final product images, and even personalised marketing materials.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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