Apparel and footwear specialists in China is expected to experience slow and steady growth over the forecast period in current value terms, with minimal growth also anticipated in outlet numbers. Resilience is expected to be driven by a combination of consumer trends, innovation, and shifting economic conditions.
Many consumers have shifted an increasing share of their purchases to retail e-commerce, with the sales of apparel and footwear e-commerce far higher than apparel and footwear specialists in China in 2024. Nevertheless, store-based retailing will still play an important role in consumers’ purchasing decisions, since it is critical to the customer experience to create a connection with brands.
With steady growth in demand anticipated, players in apparel and footwear specialists in China are expected to find growth opportunities in digital transformation and product innovation. In terms of digital transformation, brands are expected to invest more in omnichannel strategies, enhancing digital integration between online and offline experiences.
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Understand the latest market trends and future growth opportunities for the Apparel and Footwear Specialists industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Apparel and Footwear Specialists industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Apparel and footwear specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: clothing, footwear, and/or fashion accessories (costume jewellery, sunglasses, belts, hats, gloves, handbags, scarves, etc.). Apparel specialists include specialty apparel like wedding dress shops. Example brands include Primark, TJ Maxx, and Zara. Sportswear retailers, such as Adidas and Nike, are excluded from this channel and are included in Sports Goods Stores; this is due to the companies considering themselves sports companies as opposed to apparel companies.
See all of our definitionsThis report originates from Passport, our Apparel and Footwear Specialists research and analysis database.
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