Functional and therapeutic dog food is poised for significant growth in Austria, driven by rising consumer awareness and a deepening understanding of pet health and wellness. Therapeutic dog food, which is formulated to assist in the treatment of medical conditions such as allergies, kidney disease, diabetes and gastrointestinal disorders, is also expected to see substantial growth.
Dog treats and mixers is expected to experience solid growth in Austria during the forecast period, driven by innovation and the added value of health benefits. The subcategory is seeing a significant shift towards treats offering more than indulgence, with a strong emphasis on products promoting health and wellbeing.
Pet shops and superstores are expected to maintain their popularity among consumers throughout the forecast period, mainly due to the rising appeal of high-quality private label products. Retailers such as Fressnapf will continue to attract customers with their extensive expertise, wide product selection, pet-friendly displays and added-value services.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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