Sales of dog food are projected to continue rising in value terms over the forecast period. This growth will be supported by a steadily increasing dog population, albeit with low year-on-year growth, driven primarily by small to medium-sized breeds.
Sales of dog food through retail e-commerce is expected to continue growing steadily over the forecast period, although at a more moderate mid-single-digit annual rate. Consumers are increasingly drawn to the benefits of online shopping, including subscription services, broader and more easily comparable product ranges, and the growing availability of free shipping and expedited delivery options such as same- or next-day service.
As economic conditions continue to improve over the forecast period, consumers are expected to be more willing to invest in their pets’ health and wellbeing. This trend will likely support the growing demand for premium treats and snacks, as well as foods with added health benefits and functional properties.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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