Dog food in South Korea is anticipated to maintain its trend of low single-digit retail volume growth during the forecast period, largely attributed to the stagnation expected in the dog population, although current value growth is expected to be higher. Low growth in the dog population has been prevalent since 2019, and is expected to continue in the forecast period due to different reasons, such as the high cost of raising a dog, and urbanisation, compounded by the increase of single- and two-person households.
In the forecast period, the proportion of senior dogs within the overall dog population is expected to continue to steadily rise. Concurrently, pet owners are showing a growing concern for the wellbeing and quality of life of their pets.
The divergence between super-premium and economy dog food brands is expected to become increasingly significant in the forecast period. Polarisation at the higher-end of the market will be fuelled by the growing demand amongst pet owners for top-quality dog food products and the pet humanisation trend.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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