Although dog food is expected to see steady value growth over the forecast period, volume gains are likely to be modest due to shifts in pet ownership patterns. As urbanisation intensifies, Brazilian households are increasingly characterised by smaller living spaces and lower fertility rates.
E-commerce is expected to gain further relevance in the distribution of dog food in Brazil during the forecast period, supported by consumers’ growing preference for convenience and cost savings. The rising adoption of mobile apps has simplified the process of purchasing pet products online, while also expanding functionality through scheduling features for grooming and veterinary services.
The pet humanisation trend will continue to shape innovation in dog food over the coming years, with new product formats and functionalities driving consumer interest. Although natural packaged food has not yet achieved widespread popularity – largely due to its higher price point and limited convenience – adjacent innovations have found greater traction.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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