Further innovation is expected to be seen in dog food packaging over the forecast period, including within wet dog food. For example, Nutrivet launched its Physyo brand in 2023 which offers wet dog and cat food in a Tetra Pak container which is unique for the French market with it being more sustainable than both plastic pouches and metal tins.
Dog treats and mixers is expected to be a focus of innovation in dog food in France over the forecast period as owners look for products that can improve or look after the health and wellbeing of their dogs. In the last few years of the review period, fish oil supplements was one of the main products to capture the attention of dog owners.
Therapeutic dog food has become an increasingly important area of the market with vets increasingly providing recommendations on specific types of dog food to improve the pet’s health, or to treat ongoing health issues such as diabetes, renal issues, obesity, skin allergies, and digestive issues, among others. As knowledge and awareness around dog health and nutrition grows it is expected that therapeutic dog food will become more and more specialised.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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