Sales of dog food are forecast to continue rising steadily over the forecast period to 2030. The market is stabilising compared to the more volatile post-pandemic period, with the economic slowdown encouraging consumers to trade up to mid-to-premium products rather than focus solely on low-cost options.
While New Zealand’s e-commerce market for pet care remains small by global standards, it is poised for steady growth, supported by improvements in delivery services and digital incentives. Major retailers like Foodstuffs and Woolworths are investing heavily in optimising their online platforms.
Innovation in the dog food market is increasingly centred around providing premium, natural, and customisable nutrition options. Consumers are demanding healthier products featuring raw, organic and minimally processed ingredients.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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