The pet humanisation trend is expected to have a growing influence on the market over the forecast period. Pet owners increasingly consider their dogs as family members and many treat them like their children.
Therapeutic dog food is expected to gain ground in the coming years as consumers become more aware of the health needs of their pets and brands respond with new products. Hill's Prescription Diet On Care, for instance, which supports dogs suffering from cancer, was launched in Greece towards the end of the review period.
Homemade dog food and personalised recipes and nutrition plans are a growing trend in Greece. There are stores that cook for dogs and make a personalised diet plans according to the needs of each dog.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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