Dog food is expected to maintain positive sales over the forecast period, in both value and volume terms, and at slightly stronger rates of growth. This performance will be underpinned by baseline demand in accordance with the dog population, which is expected to increase over the coming years — despite dogs not being as popular as pets compared to cats.
Retail e-commerce may struggle to create stronger dog food sales, due to consumers’ price-sensitivity about this product. Online platforms often come with additional costs, such as shipping fees, making them less attractive compared to more affordable in-store options.
Considering the economic climate and the position of dogs in Morocco, it will be increasingly important for players and brands to offer discounts in order to attract sales of dog food. It is unlikely that manufacturers will be able to apply price increases, instead they will reduce their margins by keeping prices as low as possible, with sporadic price discounts and offers to boost volume sales.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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