Sales of dog food in Sweden are expected to rise steadily in value terms over the forecast period, supported by growing consumer interest in health-enhancing and responsibly produced products. Functional benefits such as joint support, digestive health, skin and coat improvement, and immune support are becoming increasingly important in purchase decisions, prompting innovation in formulations.
E-commerce is projected to remain the most dynamic channel for dog food over the forecast period, as Swedish consumers increasingly prioritise ease, flexibility, and digital discovery. Online platforms are well positioned to support Sweden’s high digital adoption rates, offering features such as tailored product recommendations, loyalty incentives, auto-replenishment services, and access to niche or limited-edition products.
Innovation in dog food in Sweden is increasingly shaped by local heritage, clean nutrition, and the emotional connection between pet and owner. A key area of development is the treats segment, where functional formats — such as calming chews, dental sticks, and protein-rich snacks with added supplements — are gaining traction.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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