While overall demand for dog food in the UK is set to remain stable over the forecast period, value growth will be largely driven by premiumisation, as consumers increasingly opt for high-quality products. While the value of dog food will be propelled by this trend, economy dog food options are expected to continue their decline.
E-commerce platforms provide convenience and accessibility, allowing dog owners to easily browse and buy products from the comfort of their homes. However, brands are expected to maintain a focus on omnichannel strategies, integrating both online and offline channels to enhance customer experience and loyalty.
Future growth of dog food in the UK is set to be driven by innovation, particularly in fresh food. As consumers become more mindful of the ingredients in their own food, this awareness is increasingly influencing their choices for their pets' diets.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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