Value sales of dog food are expected to rise during the forecast period. The search for high-quality, health-focused products will remain a key driver of growth.
E-commerce is expected to maintain strong momentum over the forecast period. The channel’s appeal lies in its convenience and competitive pricing, as well as its alignment with the habits of younger generations who are accustomed to online shopping.
Innovation is expected to play a key role in the evolution of the dog food category. Manufacturers are reformulating products to include higher levels of protein from both traditional (meat, fish, egg) and alternative sources, such as insect flour, fish by-products, and even hydrolysed feather meal.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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