As Germany’s dog population stabilises after several years of growth, dog food is entering a new phase. With fewer new dog owners entering the category, volume-based growth is likely to slow towards the end of the forecast period.
While e-commerce growth has eased from its pandemic-era surge, it remains an essential part of the distribution landscape. Dog food brands now face a more balanced environment where consumers are dividing their purchases between online and physical channels.
Innovation remains the most dynamic area of opportunity. Driven by the pet humanisation trend, German consumers will increasingly seek dog food that reflects their own values, with a focus on health-conscious options, ethical production, and environmental impact.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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