The dog population in Germany is expected to see a slowdown in growth over the forecast period, presenting challenges for dog food players that rely on a steadily increasing customer base. This deceleration in the growth rate of the dog population poses a significant concern for dog food manufacturers, as it directly impacts the demand for traditional dog food products.
The pet humanisation trend is set to significantly influence dog food in Germany over the forecast period. This trend reflects a broader societal shift towards treating pets as integral family members, with owners seeking to provide them with the same quality of nutrition and care they prioritise for themselves.
The growth of e-commerce sales of dog food in Germany is expected to decelerate during the forecast period, marking a shift from the rapid expansion witnessed in previous years. During the pandemic, online shopping for pet products surged as consumers sought the convenience and safety of home delivery.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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