Dog food has seen a return to growth in 2024 in retail volume terms and it is expected to continue its recovery over the forecast period as inflation stabilises and disposable income increases. Innovation, new entries and mergers will likely also help to drive growth.
Online sales of dog food have slowed down since the end of the pandemic but e-commerce still offers further scope for positive development. Consumers are becoming more accustomed to buying online especially bulky items, such as large packs of dry dog food.
Dog food sales stumbled over 2023 in part due to the lower frequency of promotions. Nonetheless, dog food is still a category that has a lot to offer with the dog population expected to remain stable over the forecast period, while owners are also increasingly treating their dogs as part of the family.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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