Dog food looks set to post robust growth in total volume and current value sales throughout the forecast period, with all categories projected to record consistently positive results. Overall demand will also continue to be bolstered by growth in Bulgaria’s dog population, pet humanisation and rising awareness of the health benefits prepared food provides compared to table scraps and other home-made alternatives.
Although Sofia and large cities will remain the most important markets, dog food is expected to increasingly penetrate smaller towns with the help of the growing distribution through physical and retail e-commerce. Although pet shops and superstores will continue to hold the highest share among all distribution channels, supermarkets, hypermarkets and discounters will continue to increase, mainly offering economy and mid-priced dog foods and one-spot shopping convenience.
The humanisation of pet dogs will develop further with pet owners increasingly focusing on their dogs' health and wellbeing. As a result, dog treats and mixers is projected to be the most dynamic performer in volume and current value growth terms over the forecast period.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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