Dog treats and mixers is set to be the strongest performing category in dog food in 2024, with rising sales supported by both consumers’ desire to indulge their dogs and their increasing awareness of pets’ health requirements. The category is still at the relatively early stages of development in Ukraine presenting opportunities for new players to enter the market with new and innovative options, including those with a health orientated positioning.
With the combination of the health and wellness trend that is influencing a wide range of consumer goods and the pet humanisation trend, veterinary diets offer notable growth prospects. Indeed, the segment’s growth potential is being enhanced by the fact that more brands are adding therapeutic pet foods to their assortments besides Purina, Hill’s and Royal Canin, which are well established in this area.
Affordability will remain a key concern for many consumers, which could support growing interest in private label dog food in the forecast period. Consumers will likely also search for discounts and special offers while some consumers will likely purchase dog food in bulk to benefit from savings.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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