The sales growth outlook for dog food in the US, in both retail volume and value terms (at constant 2025 prices), will remain moderate over the forecast period, impacted by volatile political climates encroaching on global trade and economic outlooks. The threat of President Donald Trump’s agenda on tariffs, taxes and immigration is likely to increase potential for recession conditions and trade wars, pressing down on new pet ownership as well as supply chain stability.
Changing consumer lifestyles and budgets, as well as threats to pricing and product availability, will challenge growth of the two key distribution channels for dog food: e-commerce and pet shops and superstores. Shifts towards small independent retailers had been aided by pandemic-era shifts to support local businesses, while post-pandemic demand for increased personal connection and aggressive social media campaigns is pushing the “next big thing” in nutrition.
Facing steep challenges in production and consumption while simultaneously battling market saturation, dog food in the US will be pressed to deliver clear value-based messaging on ingredients and format. As evident in Euromonitor International’s Innovation tracker, new product launch counts have moderated down following years of rapid innovation across formats, formulations, packaging, and marketing.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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