Having declined in 2025, retail constant value sales of dog food will rebound strongly in 2026 but slightly underperform in terms of growth during the forecast period as a whole vis-à-vis the review period. During the forecast period, Hungary’s dog food market will see an increasing focus on personalised nutrition and functional benefits, especially for small dogs.
Dog food will continue to see channel shifts in distribution, especially with regard to discounters, which have responded well to market changes, as well as pet shops and superstores. E-commerce value sales will also experience growth, with digital platforms becoming more influential in dog food choices.
Sustainability, functional health benefits and alternative proteins will also grow in popularity during the forecast period. Environmentally conscious pet owners will drive demand for insect-based offerings, such as Trixie Insect Hearts and Green Petfood InsectDog, and plant-based proteins like BugBell vegan food and Dokas vegan treats as alternatives to traditional protein sources.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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