Over the forecast period, dog food sales are projected to grow in both volume and value terms. This growth will be aided by declining inflation and stabilising prices, which will enhance consumers’ purchasing power and enable greater investment in their pets’ health and wellbeing.
Sales of dog food through retail e-commerce is expected to experience steady growth across the forecast period, with the online channel creating significant opportunities for pet food businesses. Consumers are increasingly turning to online platforms due to their convenience, time efficiency, and the wider product selection available.
Innovations across the forecast period are expected to focus on natural and quality ingredients. An increasing number of dog owners are opting for products formulated without preservatives or artificial additives.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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