Dog Food in Switzerland

June 2025
EUR 1,125
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Overview:

Understand the latest market trends and future growth opportunities for the Dog Food industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dog Food industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dog Food in Switzerland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dog Food in Switzerland?
  • Which are the leading brands in Dog Food in Switzerland?
  • How are products distributed in Dog Food in Switzerland?
  • How is the rise of e-commerce impacting the retail environment and consumer engagement?
  • How are fashions and values in human food echoed in food for pets?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?

Dog Food in Switzerland - Category analysis

KEY DATA FINDINGS

Dog food achieves positive sales thanks to rising trend for ready-prepared food and treats
Mars maintains its leading place thanks to large selection of products and strong brand image
Supermarkets maintains its leading distribution share, thanks to offering convenience and a wide range of products
Sales expected to maintain a positive trajectory, driven by ongoing trends
Retail e-commerce will continue to grow over the forecast period
Innovations will remain focussed on the most in-demand areas of development
Summary 1 Dog Food by Price Band 2025
Table 1 Dog Owning Households: % Analysis 2020-2025
Table 2 Dog Population 2020-2025
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
Table 4 Sales of Dog Food by Category: Volume 2020-2025
Table 5 Sales of Dog Food by Category: Value 2020-2025
Table 6 Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 7 Sales of Dog Food by Category: % Value Growth 2020-2025
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
Table 10 NBO Company Shares of Dog Food: % Value 2020-2024
Table 11 LBN Brand Shares of Dog Food: % Value 2021-2024
Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
Table 13 Distribution of Dog Food by Format: % Value 2020-2025
Table 14 Forecast Sales of Dog Food by Category: Volume 2025-2030
Table 15 Forecast Sales of Dog Food by Category: Value 2025-2030
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030

Pet Care in Switzerland - Industry Overview

Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
Table 18 Pet Populations 2020-2025
Table 19 Sales of Pet Food by Category: Volume 2020-2025
Table 20 Sales of Pet Care by Category: Value 2020-2025
Table 21 Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 22 Sales of Pet Care by Category: % Value Growth 2020-2025
Table 23 NBO Company Shares of Pet Food: % Value 2020-2024
Table 24 LBN Brand Shares of Pet Food: % Value 2021-2024
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
Table 28 Distribution of Pet Care by Format: % Value 2020-2025
Table 29 Distribution of Pet Care by Format and Category: % Value 2025
Table 30 Distribution of Dog and Cat Food by Format: % Value 2020-2025
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2025
Table 32 Forecast Sales of Pet Food by Category: Volume 2025-2030
Table 33 Forecast Sales of Pet Care by Category: Value 2025-2030
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030

DISCLAIMER

Summary 2 Research Sources
The following categories and subcategories are included:

Dog Food

  • Dog Treats and Mixers
    • Economy Dry Dog Food
    • Mid-Priced Dry Dog Food
      • Premium Therapeutic Dry Dog Food
      • Premium Non-Therapeutic Dry Dog Food
    • Economy Wet Dog Food
    • Mid-Priced Wet Dog Food
      • Premium Therapeutic Wet Dog Food
      • Premium Non-Therapeutic Wet Dog Food

Dog Food

This is the aggregation of wet and dry dog food.

See all of our definitions
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This report originates from Passport, our Dog Food research and analysis database.

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