Over the forecast period, car usage in Argentina, especially in high-density urban areas, is expected to decline. This shift is driven by several factors, including a personal lifestyle change among people who are adopting more active lifestyles, such as biking or walking short distances instead of driving.
In-car navigation is expected to become virtually insignificant over the next decade due to a lack of interest from brands. Garmin, a GPS specialist manufacturer, remains the sole serious competitor in this dwindling category, also maintaining a notable presence in smart wearables in Argentina.
During the forecast period, the volume of sales of dedicated GPS devices is anticipated to become negligible. Although dependence on navigation systems will increase, most consumers will rely on their smartphones.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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