Ultimately, sales of used cars create an opportunity for in-car entertainment, whereas newer cars tend to have in-car systems already fitted. As consumers are expected to remain price-sensitive over the near future, this is likely to support sales of second-hand cars over those which are new.
The ubiquitous nature of smartphones has been undermining the need for many consumers to own an in-car navigation system. Consumers trust phone apps such as Google Maps and Waze to find information in reference to routes to reach their destination, and also in reference to traffic both in urban and countryside areas.
It is expected that cars will become increasingly pre-equipped with in-car navigation and entertainment as standard over the forecast period, in relation to both traditional and electric vehicles. Indeed, both automotive and tech industries continue to invest in the development of next generation cars, which will be increasingly autonomous and embedded with artificial intelligence (AI) features.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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