The integration of AI into in-car navigation systems is poised to transform the driving experience significantly. By providing real-time traffic updates, route optimisation, and personalised recommendations, AI enhances the utility and appeal of in-car navigation systems.
The demand for high-quality in-car speakers has seen a substantial increase, driven by consumers' desire for an immersive audio experience within their vehicles. Players like Harman International Industries Inc (owner of JBL), and Sony Philippines Inc are capitalising on this trend by offering premium audio systems that promise clarity, depth, and power without distortion.
In-car entertainment is not expected to see any significant shifts in its competitive landscape over the forecast period as existing manufacturers have a longstanding presence in the market and are trusted for their quality. As there is seen to be limited growth potential in in-car entertainment this is likely to dissuade new players from entering the market, but it will likely also deter existing players from investing significantly in innovation, new product development and marketing.
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Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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