The aftermarket for in-car entertainment is facing increasing challenges in China, amidst the squeeze from the pre-installed market and rising consumer demand for enhanced product intelligence, with retail volume sales set to decline across all categories. One way to try and survive the fierce competition in this environment could be for manufacturers to target consumers in the large second-hand car market.
Another way to survive could be to seize upon the desire of new car owners for improved driving experiences through upgraded in-car devices. In response to this demand, manufacturers will have to continuously enhance the technological attributes of their products.
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Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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