In-car entertainment in Thailand is expected to record a further decline in retail volume terms over the forecast period. Unsurprisingly, in-car navigation is set to continue to see the worst performance, as the threat from free navigation apps for smartphones, such as such as Google Maps, Apple Maps and Waze, cuts off any real prospect of recovery.
Retail sales of in-car speakers and in-dash media players will fall at a slower rate than in-car navigation in volume terms over the forecast period. With many Thais remaining cautious when it comes to discretionary spending, at least in the short-term, this could lead some consumers to postpone purchasing new cars, and therefore choosing the far less expensive option of upgrading their existing in-car entertainment systems instead.
During the forecast period, the integration of smartphones with in-car entertainment systems will continue to be paramount. Beyond simple mirroring, future systems will offer deeper integration, allowing users to stream music, listen to podcasts, take hands-free calls and access navigation systems effortlessly while on the go Additionally, advancements in technology, such as voice recognition and gesture control, will enhance the user experience, allowing users to safely access entertainment features without distracting from the driving experience.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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