Despite the prediction for further sales decline, some level of premiumisation is likely within in-car entertainment, with consumers who do purchase these electronics being willing to invest in more premium brands and models. This is not only because brands are set to invest resources to add value to the category in an attempt to compensate for some of the volume decline, but also because consumers are likely to want to improve their sound systems or in-dash media players and will be willing to invest in good-quality products.
Stagnation within the category presents an opportunity for players to develop innovative products. Consumers are seeking efficient and modern products, but brands have failed to innovate and offer attractive models, which has led to a lack of differentiation.
No major new players were noted in the competitive landscape of in-car entertainment towards the end of the review period. On the other hand, smaller brands have been gaining share across much of the category, especially in-dash media players and in-car speakers.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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