In-car entertainment is expected to see further strong declines in retail volume terms over the forecast period. The category is experiencing fierce competition from pre-installed entertainment systems in cars, while suffering from the consumer transition to navigation and music streaming apps on smartphones.
Retail e-commerce is predicted to maintain its role as the leading distribution channel for in-car entertainment in Canada. Many brick-and-mortar consumer electronics retailers, including the national chain Best Buy Canada, have reduced the number of in-car entertainment products available in-store, choosing to offer access to products through e-commerce.
The trends of declining car ownership among younger generations and the government’s promotion of EVs weigh heavy on the growth prospects for in-car entertainment over the forecast period. Euromonitor International’s Voice of the Consumer: Mobility Survey reports that in 2024 66% of millennials in Canada own or share an automobile with someone in their household, down from 70% in 2020.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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