Even as Brazil’s economy begins its slow recovery, consumers are expected to maintain a conservative approach to spending on in-car entertainment in the forecast period. Budget-conscious buyers are likely to delay upgrading their cars or car electronics, focusing instead on essential technology such as smartphones and computers.
In-car entertainment is one of the few consumer electronics categories in which innovation has been slow to catch up with broader market trends. However, sustainability initiatives could offer a way forward.
While in-car entertainment is expected to decline in Brazil in the coming years, particularly in-car navigation devices, there are still opportunities for growth in certain segments. For instance, rear-seat entertainment has gained popularity, particularly amongst families who take long road trips.
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Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See all of our definitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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