The online buying trend continues in consumer electronics in 2024, although its retail volume share is lower than previously anticipated as local consumers revert to shopping in physical stores in the post-Coronavirus (COVID-19) period. E-commerce is likely to continue to grow retail volume share gradually in 2024 as online stores slash prices and offer value buy deals, host double sales events (eg e-commerce platforms Shopee, Lazada and webstores) and brand owners are aggressive in marketing and promotion.
Local tourism tax incentives could stimulate demand, but consumers are likely to remain price-sensitive in the forecast period. Since the COVID-19 pandemic, local consumers have generally become keener to drive their own cars rather than take public transport.
In-car entertainment will continue to be cannibalised by smartphones throughout the forecast period. Indeed, the planned expansion of 5G in Malaysia will make smartphones an even-more compelling alternative to in-car entertainment.
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Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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