Manufacturers are expected to look to develop more advanced functions beyond entertainment for in-car entertainment products, as demand for the category in Australia continues to decline, with a particularly weak performance by in-car navigation due to high smartphone usage. The growing number of new cars each year may also pose a significant threat to the category in the long term.
Some consumers are likely to search for a new in-car system that provides a good-quality sound experience and has efficient connectivity with their smartphone; nevertheless, entertainment is not the only driving factor behind the optimal driving experience. Safety is a crucial factor for consumers when they are evaluating an investment in their automobile’s technology.
As the market continues to change, so does consumer demand. One important aspect during the purchasing process is how seamless the installation of in-car entertainment will be; wireless connections are attractive to modern consumers, while larger screens may provide a comfortable user experience.
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Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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