While inflationary pressures are starting to ease, the effects of the cost-of-living crisis is set to remain prevalent in the short term. Low disposable incomes will continue to shape purchasing behaviour of in-car entertainment.
The prevalence of smartphones will continue to be a threat to in-car navigation products and is set to lead to further steep sales decline over the forecast period. Competition with smartphones and tablets is also expected to affect the performance of in-dash media players, constraining value growth as consumers lean towards simpler devices that they can connect to phones and tablets.
Alongside low purchasing power and technological advancements, the prospect of in-car entertainment is linked to the performance of new car sales. Although 2023 witnessed a surge in new car sales, rebounding from supply chain disruptions in previous years, the pace of growth is anticipated to decelerate over the forecast period.
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Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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