The outlook for in-car entertainment in Vietnam remains positive. VinFast, a Vietnamese electric car company, received 27,649 orders for the VF 3 mini electric car model just 66 hours after its launch in 2024.
Local consumers are increasing their demand for smart in-car entertainment systems that enhance the driving experience and incorporate new technologies. In line with today's fast-paced lifestyles, artificial intelligence (AI) is not only facilitating operational tasks such as voice control, real-time updates on traffic conditions, and navigation assistance, but also adding to the enjoyment of driving by enabling conversation and chat features.
Online platforms such as Shopee and Lazada, along with social media platforms such as TikTok, continue to provide visibility and accessibility to a wide range of in-car entertainment systems in Vietnam, allowing consumers to explore different options and compare features before making a purchasing decision. In addition, online platforms usually offer monthly promotional offers, discounts, and bundle deals on in-car entertainment, making these devices more affordable for consumers.
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Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the In-Car Entertainment industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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