The downward trend will continue over the forecast period, as new cars will have in-built entertainment systems and for older cars, which do not have in-built technology, smartphones and tablets will increasingly be used to provide navigation and entertainment tools. In-car navigation is expected to record the steepest decline going forward due to rising competition from smartphones and more developed car navigation applications that consumers do not have to pay for.
In-car speakers will suffer lower volume losses than other categories over the forecast period, due to rising purchasing power and improved lifestyles. The desire for high-quality sound when driving and using audio for phone calls or car management attracts consumers to in-car speakers.
The high and rising price of in-dash media players in cars will limit category demand and growth over the forecast period, as will the perception that these products are not essential. Consumers would rather use laptops or smartphones, and further volume decline is set to occur in the upcoming period.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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