As there are no innovations in sight which could counter the redundancy of in-car entertainment devices, it is expected that decline will continue in the forecast period, until these categories become mere niches in Germany. Companies are therefore expected to find other markets and categories to generate income, following the example of TomTom and Garmin.
While the demand for in-car navigation devices continues to decline due to built-in and smartphone alternatives, there might be growing demand for navigation devices for bicycles. More and more Germans are choosing cycling as a transportation method as it aligns with their values of health, sustainability and energy (i.
The company Holoride set out to provide in-car entertainment by making use of VR technology. Its aim was to enable an immersive entertainment experience for people in the back seat that is adapted to the movements of the car, so motion sickness could be avoided.
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Understand the latest market trends and future growth opportunities for the In-Car Entertainment industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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In-Car Entertainment
In-car Entertainment consists of In-Dash Media Players, In-Car Navigation, and In-Car Speakers.
See All of Our DefinitionsThis report originates from Passport, our In-Car Entertainment research and analysis database.
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