In 2023, the packaging industry in Germany revolved around a few major trends, mainly centred around sustainability and waste reduction. Sustainability in packaging has grown from just being a marketing tool and a niche topic to a global movement.
One of the key packaging trends in Germany for 2023 is the increasingly strict legislation around packaging. There have been several amendments to existing regulations as well as new laws that have been introduced to ensure that circular economy principles are followed by manufacturers.
In 2023, thin wall plastic containers remained the leading pack type in dairy packaging. Despite facing competition and losing a little share over the review period, these containers continue to be the preferred choice for packaging various dairy products, such as yoghurt, cheese, fromage frais, quark and cream.
The growing popularity of smaller packs of beverages is expected to continue over the forecast period, particularly in the sizes of 150ml and 330ml. Several factors are contributing to the rising demand for smaller pack sizes in the soft drinks industry in Germany.
PET bottles have been gaining share in the beer category in Germany as they are cheaper to produce than glass bottles or metal beverage cans, which helps in keeping the production costs down. Currently, PET bottles are only used to package economy beer brands, whereas the more expensive brands still use glass bottles and metal beverage cans.
Small pack sizes like 25ml, 30ml, 50ml, 100ml and 150ml account for most of the skin care packaging in Germany. This is in line with the increasing consumer preference for variety in skin care products.
Toilet care packaging has been recording negative growth in recent years. This decline is mainly because consumers in Germany have started moving away from smaller pack sizes and are now starting to prefer larger pack sizes, which can be used to refill smaller containers as it reduces packaging wastage, leading to a decline in the overall unit volumes of toilet care packaging.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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