In 2023, Switzerland's packaging market saw significant developments driven by factors such as sustainability, consumer preferences and regulatory changes. Brands continued to adopt eco-friendly packaging solutions, such as 100% recycled PET (rPET) bottles for bottled water, and reduced their use of plastic pouch packaging.
Sustainability is becoming an increasingly prominent selling point for brands in Switzerland, as both local and global companies respond to concerns about plastic packaging. For bottled water, many brands moved towards using bottles made from 100% recycled PET (rPET).
In Switzerland, thin wall plastic containers continued to account for the highest packaging unit volumes in cheese in 2023. This is because they maintain the delicate balance of humidity necessary for cheese ripening.
In 2023, the 500ml pack size continued to lead in soft drinks packaging in Switzerland. However, the 250ml pack size has been increasing its share in recent years, driven by consumers' growing desire for healthier choices.
In 2023, the 330ml size continued to be the most popular choice for beer packaging in Switzerland, whether in metal beverage cans or glass bottles. This size was favoured for its convenience and suitability for modern consumer lifestyles.
In 2023, blister and strip packs were gaining share from flexible plastic in dental floss in Switzerland. This shift was driven by the convenience and hygienic appeal of blister and strip packs, which were easier to use and more sanitary.
Flexible plastic recorded dynamic growth in laundry detergent packaging in 2023. Its cost-effectiveness, convenience and storage efficiency make it the preferred choice for this product.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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